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24 september 2005
Det er nå signert en ny avtale mellom ACNielsen og Coop om utvidet samarbeid mellom selskapene i Danmark, Sverige og Norge. Avtalen innebærer at leveransene av scanning data fra Coop Danmark til ACNielsen Danmark gjenopptas, slik at Coop-samarbeidet igjen dekker hele Skandinavia. Dekningen av Coop Danmark vil være basert på census data.
Oslo, 24. august 2005 - Coop Norden og ACNielsen har signert en ny samarbeidsavtale om levering av butikkdata. Avtalen innebærer at dataleveransene fra Coop til ACNielsen gjenopptas i Danmark, og at data nå vil bli stilt til disposisjon fra samtlige av Coop’s butikker i Danmark. Dermed dekker samarbeidet mellom Coop og ACNielsen igjen hele Skandinavia.
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For ytterligere informasjon kontakt vår administrerende direktør Arne Reiler - Arne.Reiler@nielsen.com
COOP AND ACNIELSEN ANNOUNCE EXPANDED COOPERATION AGREEMENT
Stockholm and Copenhagen, August 24th, 2005 – Coop, the largest retailer in the Nordic countries, and ACNielsen, the world’s leading marketing information provider, announced today a new agreement that will expand the relationship between the two companies in Denmark, Norway and Sweden.
The agreement calls for ACNielsen to provide a range of market measurement services, merchandising software and advisory services to Coop, while the retailer will make its point-of-sale (POS) scanning information available to ACNielsen in all three countries. Prior to the new agreement, Coop had provided POS data to ACNielsen only in Norway and Sweden. ACNielsen integrates Coop’s POS data into its Scantrack retail measurement services and also provides manufacturers with key-account reporting about sales of fast-moving consumer goods (FMCG) through Coop.
“This expanded relationship with ACNielsen will help Coop develop a better understanding of the Nordic marketplace and support our efforts to realize closer integration and greater synergies across the region,” said Jan Lundgren , Senior Vice President. Noting that Coop is restoring ACNielsen’s access to its POS data in Denmark after a three-year period of non-cooperation, Sigurd Ringheim, General Manager Internal Material & Services, Coop Norden said, “ACNielsen has made great progress since 2002 to improve its coverage of the Danish marketplace and the quality of its information, especially in terms of ‘census’ reporting.
“We are delighted to reach this new agreement with Coop”,said Risto Maila, Group Managing Director, ACNielsen Nordics “and we believe this is a very positive development not only for our two companies but for the Nordic FMCG industry as a whole.” .
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